NBA's European Expansion: A New Era in International Basketball

The NBA is intensifying efforts to establish a new European basketball league, aiming to tap into Europe's growing fan base and talent pool. Commissioner Adam Silver has been meeting with political leaders, top football clubs, and investment firms to garner support for this initiative. The proposed league would feature iconic clubs like Real Madrid and Bayern Munich, alongside new franchises in cities such as London and Paris, potentially reshaping the landscape of international basketball. This move comes amid a broader trend of sports leagues expanding their global reach, with the NBA seeking to strengthen its presence in Europe. (ft.com)